In terms of lead generation, law firms can significantly benefit from digital marketing strategies that include Pay-Per-Click (PPC) advertising. An effective PPC campaign requires strategic planning and research. Otherwise, they…
For years, law firms have expanded their regional client base through local marketing campaigns. Attorneys still advertise on billboards, in newspapers, and phone books, but the remainder of their marketing…
To best market their practices, lawyers share their experience and knowledge through hosting podcasts, speaking at conferences, and creating detailed website content. Attorneys have had to find creative ways to…
Everyone in the world of legal marketing wants to know how they can generate more leads. Frustratingly, the question does not have a simple answer. In fact, the better question…
It’s essential to have robust content, as it sets your personal injury law firm’s website apart from the competition and also delivers serious, heartfelt messages that become ingrained in the…
Attorneys are beginning to wonder if television advertising is still effective or even relevant, as the majority of today’s legal marketing has shifted in focus to digital advertising. The way…
The options for reaching potential clients through cable networks and websites are practically endless, but a law firm’s budget for such enterprises usually isn’t. Each time money is doled out…
“Client Acquisition” and “Lead Generation” may appear to be two closely related terms on the surface, but in reality, they have different meanings that can be confusing. They refer to…
