Blog

Local Legal Marketing

Creating a Local Legal Marketing Strategy

For years, law firms have expanded their regional client base through local marketing campaigns. Attorneys still advertise on billboards, in newspapers, and phone books, but the remainder of their marketing…
Filed Under: Law Marketing
Law Firm Webinar

Why Host a Law Firm Webinar?

To best market their practices, lawyers share their experience and knowledge through hosting podcasts, speaking at conferences, and creating detailed website content. Attorneys have had to find creative ways to…
Filed Under: Law Marketing
law firm tv marketing

Benefits of Law Firm TV Marketing

Attorneys are beginning to wonder if television advertising is still effective or even relevant, as the majority of today’s legal marketing has shifted in focus to digital advertising. The way…
Filed Under: Law Marketing
Media Buying for Law Firms

Media Buying and Advertising for Law Firms

The options for reaching potential clients through cable networks and websites are practically endless, but a law firm’s budget for such enterprises usually isn’t. Each time money is doled out…
Filed Under: Law Marketing