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For a law firm to be successful, it must have great attorneys, but there must also be a constant influx of new clients as well. The firm’s website needs to…

Keeping a law firm’s brand consistent in all the touchpoints of marketing is quite a challenge. The emergence of social media has only made this task more challenging. Are you…

If you have never given much thought to the difference between marketing and branding a law firm, don’t feel alone. When first looking into the online and offline presentation of…

Simply having a website online is not enough for marketing your law firm. A website that no one is visiting is a waste of your time and resources. Additionally, a…

How your law firm is branded and positioned determines the strength of your reputation and recognition within the area of your firm’s expertise in a major way. There is a…

How do consumers behave when the need for legal representation arises? Do they generally conduct some type of research? If so, what resources do they use? The answers to these…

For quite some time, things like link building, SEO (search engine optimization) and legal marketing have gone through some changes. Incorporating these shifts and new trends when brainstorming and strategizing…