Participation in mass torts can be a resource-intensive process that requires meticulous planning and execution. Unlike individual personal injury cases, mass torts involve numerous claimants with similar grievances against a common defendant, often leading to large-scale legal battles. For law firms, navigating the intricacies of mass torts can be challenging, especially without the necessary knowledge, resources, strategic guidance, and support needed for success. This is where a seasoned marketing partner can play a role. In this post, we share how marketing partners, like Broughton Partners, bring extensive experience and established networks that can be invaluable resources in this area.
The Importance of a Marketing Partner in Mass Torts
A marketing partner can play a crucial role in guiding law firms through the complex process of case acquisition and management. From identifying the most promising torts to focus on, to acquiring and retaining claimants, and ultimately connecting with top litigation firms, a marketing partner ensures that each step is handled with precision and efficiency.
Having a dedicated marketing partner brings several advantages:
- Expertise: Access to specialized knowledge and insights about current and emerging torts.
- Compliance: The knowledge and training to ensure all marketing and claimant acquisition activities adhere to legal requirements.
- Faster Results: Streamlined processes that can deliver qualified cases more quickly.
- Cost Efficiency: The ability for firms to only pay for actual, verified clients.
Navigating the complexities of mass tort litigation requires more than just legal expertise; it demands strategic planning, efficient processes, and robust networks. A marketing partner can significantly streamline this process, offering law firms the guidance and support needed to successfully manage mass torts from selection to litigation.
How a Marketing Partner Can Help You Every Step of the Way
Navigating the mass tort landscape requires a strategic approach at every stage of the process. Here are some examples of how a marketing partner can help you every step of the way:
Step 1: Strategic Tort Selection
- With a Marketing Partner: Leveraging extensive knowledge, up-to-date insights, and strategic relationships, marketing partners help law firms identify the most promising torts to pursue. This expertise reduces risk and ensures that firms are focusing their resources on cases with the highest potential for success based on the firm’s unique capital and risk profile.
- Without a Marketing Partner: Law firms must independently conduct extensive research, assess risks, and determine the best time to participate in a tort. This process is not only time-consuming but also fraught with uncertainty and potential missed opportunities due to lack of specialized knowledge.
Step 2: Efficient Case Acquisition
- With a Marketing Partner: By using established marketing programs, trained personnel, and proven procedures, marketing partners ensure that claimants are acquired swiftly and compliantly. Broughton Partners, for instance, uses an originating firm to ensure all marketing, advertising and intake is completed in a compliant manner. A strong partner can minimize delays and legal risks, helping law firms that want to enter the mass tort space.
- Without a Marketing Partner: Firms will need to develop their own criteria, execute comprehensive and compliant advertising campaigns, and maintain a 24/7 claimant intake system. This requires significant resources and expertise, often leading to inefficiencies, higher costs, and potential compliance issues without the structured support and expertise of a marketing partner.
Step 3: Seamless Litigation Management
- With a Marketing Partner: Some marketing partners offer valuable connections with top litigation firms, ensuring that cases are managed by experienced professionals. This network facilitates smooth transitions and optimal case handling, increasing the likelihood of favorable outcomes.
- Without a Marketing Partner: Law firms must identify suitable litigation partners on their own, investing considerable time and effort into building relationships and negotiating partnerships. This can detract from their core legal work and potentially compromise the quality of representation for their clients.
Participation in mass torts can be an effective way for firms to expand their revenue streams and diversify their practices. But, attempting to enter the space without the benefits of a professional marketing partner can lead to less than optimal outcomes. A marketing partner can provide extensive knowledge, efficient case acquisition processes, and strong connections with top litigation firms. This partnership not only enhances the firm’s capability to handle mass torts but also ensures that they do so in a compliant and cost-effective manner.
What Broughton Partners Can Do For You
With Broughton Partners, law firms gain more clients and build better connections between claimants, litigating firms, and referring firms. With various consumer-facing brands, we reach out to potential claimants across television, radio, social media, and other advertising avenues. Claimants contact our in-house 24/7 call center and are screened for eligibility using criteria created with leading litigators. These pre-qualified retainers are then delivered to your firm without any additional work on your part.
Our process lets attorneys help more people without adding to their workload and gives claimants more power to find necessary legal aid. If you want to know more, call us at (844) 206-4644 or complete our online contact form today.